Most consumers want to do the right thing to help keep our planet healthy, but it can be confusing. Feel good words like biodegradable, natural, recyclable, sustainable, etc. may actually encourage consumers to purchase more without guilt. But everything has an environmental footprint that affects our planet by using up earth’s resources and releasing toxins in some or all parts of their life. In just a few minutes, the character Elsie (LC) will show consumers how to consider a products’ entire life cycle to make their actions have more impact than just the words.
The information in the video is based on actual extensive Life Cycle Assessments done by governmental environmental agencies. See a few references below. This video is not promoting the use of any one material over another. Our goal is to encourage consumers to “watch their footprints” and strive to keep them as small as possible by remembering all five stages of a products’ life cycle.
A healthy economy is important. We make our living and provide for ourselves and our families with the exchange of goods & services. Watching our footprints can still maintain a prosperous economy for all by shifting our thinking from thoughtless disposable consumption to creating a demand for quality items that have smaller footprints and longer lives.
LCA by UK Environmental Agency: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/291023/scho0711buan-e-e.pdf
LCA by Danish Environmental Agency https://www2.mst.dk/udgiv/publications/2018/02/978-87-93614-73-4.pdf